If you’re comparing PR companies in Melbourne and on the hunt for a new firm to look after your public relations work then it’s important to ask the right questions. Finding a firm that fits your needs is all about figuring out what makes them tick and whether or not they are a good complement to your business.
So, before you interview your next firm, here are a few questions you should ask.
Who will be my points of contact?
This is an important question to ask. How large are the PR companies in Melbourne? Do they have a team large enough to support your business? Larger firms can sometimes have higher fees but small firms might not be able to keep up with your business. It’s important to find PR companies in Melbourne that are a good fit for your needs and that will provide you with prompt, quality service. It’s a good idea to also get to know the specific members of the team that the firm plans to have on your account team. Are they experienced enough to manage your work? Are they enthusiastic about your brand?
What kind of resources are available?
Another important question to ask PR companies in Melbourne is what kind of resources are available. What kind of work can they handle? What sort of infrastructure do they have in place to manage invoicing, projects or other requirements? Great technology and resources can open up new opportunities for your business or make things more efficient.
What work do you focus on?
It’s always good to get a gauge on what type of work PR companies in Melbourne do. Do they specialise in a certain area? Are there a focus on traditional media, digital or online platforms? Are most of the work managed in-house or do they work with freelancers? It’s important to get a gauge on how their business works.
How long have you been operating?
A good question to ask is how long they have been operational. Are they a relatively new player or have they been established for many years? There can be more risk involved in newly started up companies. More established firms will often have more experience and more industry connections. That said, working with start-ups can have a number of benefits, often meaning lower costs for you and access to the latest technology.
Who are your clients?
One of the best ways to determine if a firm is right for you it’s to work out what types of clients they have and how happy they are. It’s important first of all to ensure that they do not work with any of your competitors, although it is a good thing if they have experience working with clients in your industry or related industries. If you’re considering hiring a firm them it’s a good idea to get an understanding of how long their clients have stayed with – clients that remain loyal are a good sign that a firm has good customer service.
How much attention will we get?
It’s a good idea to get an idea of how you will rank in terms of budget and whether or not you will get much of the firms’ attention and resources. If you’re a smaller client then you may not get as much of the attention as you might like.
Have they asked you pertinent questions?
It’s also important that potential firms ask you plenty of questions and show that they are getting to know your business and your needs. If they don’t, then steer clear.